Rush of oil

Bureau:Flirt Creativity
Adverteerder:Just Brands
Branche:Mode & kleding
Medium:Online display, Outdoor
To illustrate the brand's new positioning internally and to generate enthusiastic B2B retailers we made a brand movie. This ‘Rush of oil’ film is the embodiment of this new positioning. For this project we organized and created the entire production. From idea to finishing. In addition, a lot of other marketing material was developed. Can you feel the rush of oil?


(Post) Productie:X-productions
Regisseur:Frank Uyt den Bogaard
Concept:Frank Uyt den Bogaard, Sjaak Boessen
D.O.P.:Johan Sneep
Producer:Diego Ascacibar, Dando Valle
Styling:Geke Hendriks
Editor:Johan Sneep
Muziek:David Kox at Kox & Ramak music design studio


Vanguard asked us to reposition the brand for 2015 and beyond. By researching the market and performing a trend analysis we redefined the brand's values. From these brand values we developed a new feeling, tone-of-voice, look and feel and everything in between.


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