PME Legend Commander | TV Commercial

Bureau:Flirt Creativity
Merk:PME Legend
Adverteerder:Just Brands
Jaar:2014
Branche:Mode & kleding
Medium:Televisie
What happens when a fuel line brakes during the flight? Then you have to put trust in your gear. The PME Legend Commander is up for a white knuckle flight. This campaign was offline driven by TV commercial with a tag-on to encourage people to get online. Once online the audience is being confronted with the entire collection of PME Legend. The online series contains 6 episodes. Obviously the pilot and its co-stars are wearing PME Legend clothing throughout the series, so that you could order the gear straight out of the movie. Pause, choose, buy, it was never this fun and easy.

Credits

(Post) Productie:X-productions
Regisseur:Frank Uyt den Bogaard
D.O.P.:Johan Sneep
Producer:Diego Ascacibar
Productie assistent:Dando Valle
Camera:Hessel Waalewijn
Muziek:David Kox
Styling:Geke Hendriks
Fotografie:Pim van den Bos
Concept:Frank Uyt den Bogaard
Editor:Johan Sneep

Doelstellingen

The aim is strengthening PME Legends brand philosophy: the world of aviation. With Netflix, Spotify, iTunes and HBO a revolution in media is a fact. So how can we create a campaign that enhances this new way of on-demand information? A online and offline campaign, an in-house production directed by Frank Uyt den Bogaard in association with Flirt Creativity. The film reflects the authenticity of the classical world of aviation, adventure and the ultimate feeling of freedom.

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