PME Legend Commander | Online series

Bureau:Flirt Creativity
Merk:PME Legend
Adverteerder:Just Brands
Jaar:2012
Branche:Mode & kleding
Medium:Online display, Video, Website
Freedom Unlimited is episode I of the PME Legend Commander online series. We created an online series based on the brands platform, which upholds a beautiful untold story about a cargo pilot and his classic Silverbird. Allowing people to subscribe to the series and be the first to see the online premiere of new episodes. Obviously the pilot and its co-stars are wearing PME Legend clothing throughout the series, so that you could order the gear straight out of the movie. Pause, choose, buy, it was never this fun and easy. The Commander is a story about the extreme scene of air cargo transport. A Cargo Pilot with a classic DC-3 that he inherited from his father who started a transport company to supply people at the last frontier. During a flight delivering medicine across the desert a fuel line brakes. What happens when you lose radio contact and need to make an emergency landing in the middle of the desert. The movie takes you trough one of the heaviest 'white knuckle flight' the pilot has ever faced. The campaign was offline driven by TV commercial with a tag-on to encourage people to get online.

Credits

(Post) Productie:X-productions
Regisseur:Frank Uyt den Bogaard
D.O.P.:Johan Sneep
Producer:Diego Ascacibar
Productie assistent:Dando Valle
Camera:Hessel Waalewijn
Muziek:David Kox, Jermain 'Wudstik' van der Bogt
Styling:Geke Hendriks
Fotografie:Pim van den Bos
Concept:Frank Uyt den Bogaard
Editor:Johan Sneep

Doelstellingen

The aim is strengthening PME Legends brand philosophy: the world of aviation. With Netflix, Spotify, iTunes and HBO a revolution in media is a fact. So how can we create a campaign that enhances this new way of on-demand information? An online and offline campaign. The online episodes are a short film, an in-house production directed by Frank Uyt den Bogaard in association with Flirt Creativity. The film reflects the authenticity of the classical world of aviation, adventure and the ultimate feeling of freedom.

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