The bottle with a mission
Amsterdam is a magnet for millions of visitors every year. But the city offers so many landmarks that it’s easy to get lost in all its wonders.
We turned real Heineken bottles into navigation tools and placed them around Amsterdam to lure unsuspecting tourists to the Heineken Experience. The navigation bottles had a built-in compass mechanism. Once you picked up the bottle, it vibrated, the cap glowed red and swiveled to indicate the route to follow: to the Heineken Experience.
Heineken Experience is an immersive experience specially designed for Heineken fans around the world. The venue is at the first ever brewery built in Amsterdam that has been transformed into a sensational interactive tour through the dynamic world of Heineken.